Puma Heritage

Estate Planning Service

Puma Heritage Estate Planning Service (the “Service”) is an investment solution that aims to provide individual investors with 100% relief from inheritance tax after two years. It invests in private trading companies, including Puma Heritage Ltd, which have a conservative trading strategy focused on secured lending.



Celebrating 8 years of Puma Heritage

Puma Heritage Ltd, a trading company supported by the EPS, has a 8 year track record of delivering stable returns for investors

Click to download the Service Overview

Reasons to invest

  • Long-term sustainable growth

    The companies we invest in target a minimum 3% growth per annum over the long term for investors.

  • Flexible access

    Built-in flexibility, so you can top up your investment or set up ad hoc or regular withdrawals at any time, if your circumstances change.

  • Liquidity

    We aim to give clients access to their money within a month of their request. To date, we have never taken longer than a month to process redemption requests.

  • IHT Exemption

    It is intended that an investment in the Service will be free from inheritance tax, if held for at least two years and at the point of death.

Independently reviewed

The service is highly rated by independent research specialist Martin Churchill at Tax Efficient Review and recently received a score of 88/100.

The review cited consistent returns of at least 3% per annum to investors to date, even throughout the Covid 19 pandemic, and the diversification of first charge loans as some of the main factors behind the new score. Tax Efficient Review singled out the following items:

Consistent returns

Puma Heritage has ‘always achieved at least 3% net return to shareholders to date, even against the backdrop of the economic impact of the pandemic.’

A differentiated strategy

‘Puma Heritage offers a key differentiator within its unquoted BR peer group…a diverse book of loans with a senior charge on property at conservative loan to values.’

An institutional quality in-house lending team

Puma ‘have a well-resourced lending team based in-house’ that have ‘secured a £200m funding line from an institutional investor’.

If you would like to receive a full copy of the review register here

A strong track record

  • Puma Heritage EPS is advised by Puma Property Finance, part of Puma Investments, which has arranged over £800m of loans and construction projects with no capital losses.

  • Puma Heritage Limited, a trading company supported by the Service, has a 7 year track record of delivering returns for investors.

  • Puma Heritage Limited co-lends alongside a £200m institutional funding line.

What makes Puma Heritage EPS different

Fee rebate

Our annual management fee is only paid if an investor achieves a minimum return of 3% per annum over the duration of the investment (or every five years if earlier). If the return achieved is between 2% and 3% per annum, we will rebate part of our fee to the investor so that the 3% minimum return is achieved.

Life protection

Optional two-year life protection for investors aged up to 88 years and two months. Covering the BR qualifying period, this pays out 40% of the original investment amount on death.

Independent verification

The Service is highly rated by independent research specialist Martin Churchill at Tax Efficient Review and recently received a score of 88/100.  

How the Service works


Initial: PROMOTER FEE 1.5% of amount subscribed

ANNUAL ADVISORY FEE 1%  plus VAT deferred and only paid in full if the company achieves a target return of 3% p.a.
DEALING FEE 1% on entry and exit

 Note: The private trading companies are responsible for their operating costs including audit, directors' and administration fees. Puma Investments may receive transaction, monitoring and business support fees from trading companies.

Risk factors

An investment in the Service carries risk and may not be suitable for all investors. Investors can only invest in the Service through a financial adviser who has assessed that an investment in the Service is suitable.

Past performance: Past performance is no indication of future results and share prices and their values can go down as well as up.

Tax reliefs are not guaranteed: Tax reliefs depend on individuals’ personal circumstances and minimum holding periods, and may be subject to change.

You may lose money: An investment in smaller companies is likely to be higher risk than other investments. Investors’ capital may be at risk and investors may get back less than their original investment.

Long-term investment: An investment in the Service should be considered a long-term investment..

Potentially illiquid investment: Private trading company shares are illiquid. They are characterised by significant spreads and low trading volumes. It may prove difficult for investors to realise immediately or in full proceeds from the sale of such shares.

Life protection: Life protection for the Puma Heritage Estate Planning Service is subject to certain conditions, if these conditions are not met in full then Puma Investments will not be paid out and so no payment will be made to beneficiaries.

Our digital application form process 

DocuSign allows all applications to be completed digitally without the need to print, scan and post. If you or your clients would prefer to complete a handwritten application, we are also happy to accept scans, provided we are still sent the hardcopies for record-keeping. Either follow the process below, or to discuss finding a process that works for you, please contact your local BDM, via email here, and they’ll be more than happy to assist.

  • To receive an application form via DocuSign, please request a secure link from your usual business development contact, or call us on 0207 408 4070.
  • Alternatively if you have got signed application forms printed and ready to go, simply scan or clearly photograph them on your smartphone and email them to us at: [email protected]
  • The original print copies should be sent through to us as soon as practicable thereafter for the investment to be allotted.

Key documents

Puma Heritage EPS - Overview

Puma Heritage EPS - Investment Details

Puma Heritage EPS - Application Form

Puma Heritage EPS - Investor Agreement

Puma Heritage EPS - Q2 2022 Report

Puma Heritage EPS - Intermediary Terms

Puma Heritage EPS - Custodian Terms

Puma Heritage EPS - Consumer Introductory Overview