Puma Heritage

Puma Heritage's core focus is on secured lending. Its primary objective is to generate stable returns for shareholders while mitigating risk. 

Stable Returns & Inflation Protection

The Company’s core focus is to generate stable returns for shareholders while seeking to offer robust downside protection. The Company targets a return to counter long-term inflationary pressures. 

Alignment of Interests

The interests of the Company's advisers and Shareholders are entirely aligned: the Company's advisers will not receive performance fees and the Trading Adviser's annual advisory fees is only paid in full if an annual return of 3% is achieved. 

Flexibility & Control

The Company offers shareholders the capacity to tailor their shareholding through a choice of Growth Shares or Income Shares, and the ability to switch between the two. Shareholders may also redeem their shares (subject to the terms set out in the Prospectus). 

Inheritance Tax Relief

Investments in the Company are intended to provide Inheritance Tax mitigation after two years through Business Property Relief (BPR).

Puma Heritage's Business

Secured Lending

The Company's primary trading activity of secured lending is carried out by its subsidiaries, in particular, its wholly-owned subsidiary Heritage Square Limited. 

The Company has a strong pipeline of businesses seeking funding; well-run businesses which have experienced management teams, robust business plans and substantial tangible assets over which security may be taken, and it is the Company's intention to continue to lend to such companies. 

Conservative Lending Approach

The Company undertakes a prudent lending approach, taking security over assets, typically being their freehold or long leasehold properties, stock or contracted revenue streams. As the Trading Adviser to Puma Heritage, Puma Investments has a strong track record in the real estate sector and will also help the Company to identify real estate lending opportunities with a conservative lending policy.

Developing the Company's Trading Activities

The Board considers that asset leasing also offers the opportunity for delivering steady, but lower risk, returns to Shareholders with the benefit of downside protection. The Company is consequently looking to pursue leasing opportunities through a network of experienced brokers. 

In the longer term, the Company will also contemplate the establishment and/or acquisition of trading businesses which offer asset-backing and the ability to generate stable returns for Shareholders. For example, the Company may consider acquiring businesses that own and operate freehold pubs, hotels or care homes that have consistent operating cashflows and established management teams. The Board believes that the successful acquisition and operation of these businesses should facilitate longer term growth potential for Shareholders. 

Inheritance Tax Benefits

Inheritance Tax

Under current UK legislation, an individual's estate worth more than £325,000 (the nil rate band) is subject to 40% Inheritance Tax, payable after death. 

For married couples, on first death, no Inheritance Tax is charged if the entire estate is left to their spouse and on second death two nil rate bands will be available (£650,000).

More people than ever are subject to Inheritance Tax at a rate of 40%. An investment in Puma Heritage seeks to mitigate against this charge after only a two year period.

Benefits of Subscribing for shares in Puma Heritage plc 

Unlike gifts or trust solutions, which can take seven years to obtain full relief from Inheritance Tax, it is intended that an investment in the Company, together with any increase in the value of such investment, will qualify for Business Property Relief and therefore benefit from relief from Inheritance Tax after just two years. In addition, Shareholders do not lose control of their assets as is the case when making a gift or placing assets in trust. 

The Offer


Conservative trading strategy focused on secured lending. 


Loans benefit from first charge security over assets.


Three experienced Directors bringing a multi-disciplinary approach.


Choice of income or growth shares and ability to switch between them. 

Key Features

Aligned Interests

The Interests of Puma Investments (the trading adviser) and Shareholders are entirely aligned.

Inheritance Tax

It is intended that a subscription for shares in Puma Heritage plc will benefit from relief from Inheritance Tax provided the shares have been held for last two years prior to and at the point of death

Experienced Adviser

Puma Heritage has appointed Puma Investments as its trading adviser


Twice yearly opportunity to access capital (subject to terms set out in the Prospectus)

Subscription Amount

Minimum subscription of £25,000 with no maximum.


Tax benefits are subject to personal circumstances, minimum holding periods and may be subject to change. Investors should take independent advice.

Experienced Board & Advisors

Our experienced board directors have overall responsibility for Puma Heritage. They bring with them a multi-disciplinary approach to managing the company. 

Michael Posen


Michael is an economist by training. After six years in industry Michael joined Chase Manhattan Bank specialising in property finance. He became Managing Director of the merchant banking arm of Continental Illinois Bank and was subsequently Senior Vice President and General Manager of First Interstate Bank in London. He also became a non-executive director of HDG Harbour Development Group from 1979 to 1987 and then founded Earl Estates, a private property company encompassing property development, asset management, project management, property finance and investment.

Michael has arranged finance for property in the USA, Germany, France and the UK.

James Brydie (Jim)


Jim is a career banker who spent 30 years with RBS, the last few years as Head of Corporate & Property Finance. Thereafter he was involved in the Irish Banking system, including the exit by IBRC from the USA and latterly as CEO of the UK business winding this down from a £14bn exposure. More recently he has chaired a recovery vehicle for assets in Russia and Ukraine. He is also a NonExecutive Director of Brown Shipley private bank.

Michael van Messel


Michael joined Hacker Young following his undergraduate degree and qualified as a Chartered Accountant. He then worked as a specialist in their tax department and, subsequently, for Coopers and Lybrand within its financial services group. He joined Shore Capital in 1993 as Group Financial Controller and became Operations Director in 2000. He is the head of Shore Capital’s finance team, including its treasury function, and is also responsible for all operations at Shore Capital including all banking facilities. Michael has been involved in assessing, and subsequently monitoring, each company to or in which Shore Capital has lent or invested money.

Example Transactions

Residential Housing Finance

Heritage Square has participated in a £15million credit line to Citrus PX, which provides residential housing part exchange services. 

Pursuant to the facility, Heritage Square provides a series of conservatively underwritten loans to Citrus PX, with the benefits of a first charge over each of the acquired properties (amongst other security).

Citrus works with people who are selling their homes to residential developers in order to move into their housing schemes, providing a rapid purchase service for the homeowner and developer. Citrus has a strong track record of delivery in this sector and Heritage Square is delighted to be supporting this proven management team. 

Loans are underwritten on a conservative basis with the portfolio being geographically diversified and comprising of relatively small individual loans. 

Supported Living Housing

Heritage Square has provided six separate loans totalling £2.6m across the UK including Bolton, Manchester, Warwickshire, Essex and Wolverhampton. Each loan is used to purchase the site and develop supported living accommodation - providing those with physical or learning difficulties with accommodation and support/care services under separate contracts. 

The schemes are being developed by HB Community Solutions, part of Morgan Sindall Plc, which has delivered over £300m of healthcare and public sector projects over 10 years.

As security for each loan, Heritage Square takes a first charge over the property. 


Heritage Square has participated in a £7 million loan to Connolly & Callaghan to enable it to refinance its existing senior debt facility. 

Connolly & Callaghan provides emergency accommodation and hostel accommodation for high priority housing cases (invariably involving families and children) across a large portfolio of properties on 18 sites in and around Bristol. 

Connolly & Callaghan have operated in this market for 25 years and have strong links with the relevant charities and council departments. 

As security for the loan, Heritage Square has taken a first charge over the entire property portfolio and various securities over the relevant group companies. 

Summary of fees

Initial: PROMOTER FEE 1.5% of amount subscribed

ANNUAL ADVISORY FEE 1%  plus VAT deferred and only paid in full if the company achieves a target return of 3% p.a. in full
DEALING FEE 1% on entry and exit


Risk Factors

Investors can only subscribe for shares in Puma Heritage through a Financial Adviser who has assessed that a subscription is suitable for the investor. Below are the key risks of a subscription however you should read in full the Puma Heritage Prospectus, a copy of which is below:


Past performance is no indication of future results and share prices and their values can go down as well as up. The forecasts in this document are not a reliable guide to future performance. The target return of 3% is a target only and there is no guarantee that it can or will be achieved.   

Capital at Risk

A subscription for shares in Puma Heritage can be viewed as high risk. Shareholders’ capital may be at risk and shareholders may get back less than their original subscriptions.  

Tax Reliefs

Tax reliefs depend on individuals’ personal circumstances, minimum holding period and may be subject to change. There can be no guarantee that Puma Heritage will fulfil the criteria to obtain Business Property Relief. 


It is unlikely there will be a liquid market in the shares of Puma Heritage and it may prove difficult for Shareholders to realise immediately or in full proceeds from the sale of Puma Heritage shares. Access to capital is subject to the discretion of the directors, applicable law/ regulation and the availability of sufficient cash reserves. 

Key Documents

Puma Heritage plc - Overview
Puma Heritage plc - Q4 2018 Report
Puma Heritage plc - Application Form
Puma Heritage plc - Shareholder Information
Puma Heritage plc - Transaction Examples
Puma Heritage plc- Prospectus
Puma Heritage plc - Application Form for Trusts
Puma Heritage plc - Redemption Form