Lucky Saint

The UK’s number one dedicated alcohol-free beer brand.







December 2023




In 2023, Puma Private Equity deployed £4 million of equity into Lucky Saint. The investment will support the brand’s next phase of growth.


About Lucky Saint

The B-Corp certified company voted ‘Marketing Society Brand of the Year 2023’ has recently expanded its offering through launching the Superior Hazy IPA, which joins the award-winning Alcohol-Free Superior Unfiltered Lager as their first new beer since launch in 2018.

The non-alcoholic drinks market is set to increase by a third by 2026 with the market surpassing $11bn in value in 20221. Lucky Saint is currently stocked in over 7000 pubs, bars and restaurants across the UK and delivered via all major wholesalers and distributors. It is sold in major supermarkets including Waitrose, Sainsbury’s, Tesco and Marks & Spencer.  Previous investors include Beringea, the consumer and technology growth investor and JamJar Investments (headed up by Innocent Drinks founders). 


Lucky Saint is an incredible brand that has made a huge impact on the non-alcoholic beer sector. We’re really excited to be backing Luke, Emma and the wider team in this significant stage of growth for the business as demand for no and low alcohol drinks continues to rise. The brand has been razor focused in building a strong reputation for its lager product, but with the recent launch of the Superior Hazy IPA the growth opportunities in both the UK and globally are significant.

Ben Leslie, Investment Director, Puma Private Equity