Influencer
Influencer is a leading marketing platform that simplifies the influencer marketing process for brands and creators.
£3m
AMOUNT INVESTED
London
LOCATION
Software & Computer Services
Sector
August 2019
INITIAL DEAL
Live
Overview
In 2019, Puma Private Equity deployed £3 million into Influencer, the leading influencer marketing platform run by renowned entrepreneurs. This investment was made to support Influencer in driving innovations on its proprietary social media platform – Waves – and help the organisation expand its global presence.
About Influencer
Launched in 2017, Influencer’s proprietary technology is market-leading in simplifying the influencer marketing process for both brands and creators. The data-driven, end-to-end platform provides brands around the world with access to a network of premium social media influencers, who are vetted for authenticity, quality and creativity.
The platform empowers these businesses to make smarter decisions on their influencer activities by combining the discovery and relationship management of creators, along with campaign management, campaign reporting and rich actionable insights across multiple compatible social media platforms.
Building on the company’s impressive growth, management expertise and niche understanding of this fast-growing sector, this funding will help drive new innovations within the platform and expand Influencer’s global presence. The business intends to increase headcount and expand internationally, and continues to work with a list of brands such as Pantene, Barclays, T.M. Lewin, Walkers and Starbucks for their campaigns.
Ben Jeffries founded the business in 2015 and sits on the board of the Business of Influencers, which sets the principles and guidelines for the UK influencer marketing industry. Caspar Lee is a world-famous influencer, listed in Forbes 30 Under 30 Europe for his work in Media and Advertising.
Hear from Influencer
Ben Jeffries and Caspar Lee, CEOs at Influencer talk to us about how they differentiate themselves in a crowded market to build up an impressive client list including Google, Amazon, Levi’s, Starbucks and SharkNinja.
THE COMPANY'S VIEW
“Puma are not just a financial supporter, they’re a valuable partner to us. Their expertise, industry knowledge and network have been instrumental in helping us grow and reach new heights. With their guidance, we’ve been able to navigate complex markets and overcome obstacles that would have been impossible to tackle alone. “But what I appreciate most about our partnership with Puma, is the team’s commitment to innovation and excellence. They are a business that shares our values and understands the importance of staying ahead of the curve. With Puma, we feel confident and empowered to take on any challenge, and together we’re constantly pushing Influencer to be the best. ”
OUR VIEW
“The influencer marketing industry has seen tremendous growth over the last few years, and Influencer has been at the forefront of this. The company has built great technology in Waves, and an impact studio that is able to support brands and advertisers in building out their influencer marketing strategies. “Its heritage in the influencer marketing space makes it one of the leading companies in this space. We are proud to have been part of its journey so far, and look forward to continuing to support it to capitalise on the growth opportunities available. ”
