CameraMatics is a leading Internet of Things (IoT) fleet and vehicle technology safety provider.



North East England


Fleet Technology


January 2021





1st Investment - January 2021


2st Investment - December 2021


3rd Investment - March 2023


Puma Private Equity has deployed £7.6 million of capital to help support expansion in the US and Europe, across three rounds of investment. The investment has been primarily focused on supporting the expansion of the US branch of CameraMatics, and driving forward its offering to large enterprise customers, following recent successes in the UK.

About CameraMatics

CameraMatics delivers disruptive technology incorporating AI, machine learning, camera technology, vision systems and telematics to help fleet operators reduce risks and drive new safety standards across their fleet and drivers.

Ideally placed in one of the world’s fastest-growing sectors, CameraMatics has grown steadily since launching, and has several large-scale opportunities in its pipeline to further accelerate its business growth. This investment will help support additional expansion of the US branch of CameraMatics, and drive forward its recent entry into the mainland European market, while also enabling further product development.


We have worked with Puma Private Equity for the last three years. We have found them to be supportive, strategic and practical to work with over this time. While most VCTs say they are ‘founder-friendly’ we have found that Puma actually are, and they have become a key part of our team as we continue to scale internationally. Their advice is always honest, insightful and in the best interests of the business and all stakeholders.

Mervyn O’Callaghan, CEO, CameraMatics


CameraMatics is leading the way in fleet safety technology solutions, and our funding has enabled it to expand into both the US and Europe, thereby strengthening its position in the global market. In the last 12 months its new product launches have supported its existing product suite and allowed it to enter into new market verticals. The business is now focused on unlocking the opportunity to scale in the US, and we are pleased with the progress it has made.

Ben Leslie, Investment Director, Puma Private Equity